Brad Cook

530-894-8684 | Chico, CA | brad@bradcook.net

Overview

Technical, marketing, and PR writer able to effortlessly move among consumer-focused web copy and newsletters, data-driven research reports, user manuals, and social media programs, bringing the same attention to detail and highly-focused creative outlook to all endeavors. Collaborator with editors, graphic design professionals, business development executives, and other members of teams driven to produce high-quality work that delivers quantifiable results. Careful composer of short pieces designed to evoke immediate responses and long pieces crafted to express complex subjects in simple ways. Owner of a ruthless internal editor. Clever thinker who isn't afraid to ask "What if we try this?" Steadfast believer in giving credit where due.

Experience

Apple Inc.                                                                                July 2000 – December 2010

     Interviewed high-level members of game development teams and wrote in-depth profiles for the Apple Games site. Highlighted key marketing messages in creative ways and established a unique writing style with minimal editorial guidance. Weekly site traffic more than doubled between 2002 and 2008 and drove increased sales of games at the online Apple Store.

     Spearheaded implementation of new content at Apple Games, including: profiles of well-known game design professionals (Sid Meier, Will Wright, and John Carmack); articles about important subjects relevant to readers, such as online gaming and digital delivery services; short creative pieces about iPod clickwheel games; and annual refreshes of Getting Started guides, so references to key games didn't grow stale.

     Between July 2000 and July 2002, wrote short, evocative pieces for iMac Update and Apple eNews marketing newsletters. Also composed longer articles for Apple Creative, focusing on professionals who use Apple technology in unique ways, such as world-renowned comic book artist Scott McCloud.

OTR Global                                                                             July 2005 — Present

     Lead Reporter on two enterprise technology research reports that examine both hard data and anecdotal evidence about industry trends. Work with Group Editor to establish research focus. Conduct interviews with channel sales professionals. Review other reporters' interviews for accuracy and clarity.

Virtual Programming                                                                March 2010 — Present

     PR and Marketing Coordinator, reporting to CEO/New Business Director. Write press releases and consumer-focused emails. Interface with reporters and editors to ensure print and web coverage of all new releases and actively look for additional ways to increase games' exposure.

     Manage the company's Twitter feed and Facebook fan page, interacting with customers on a regular basis. Grew Twitter feed by over 200 new followers in first eight months.

MacSpeech/Nuance Communications                                       June 2008 — Present

     Write success stories about customers who use Nuance's speech recognition software to increase their productivity and maximize their return on investment. Conduct interviews and obtain photos and other necessary images. Review final layout of articles and ensure customer sign-off.

     Revised Dragon Dictate manual in advance of release of version 2.0, incorporating information about new features and taking screenshots to be used with the text. Will make further revisions as new versions are released.

     Between June 2008 and November 2010, wrote monthly newsletter with high-impact short copy designed to entice customers to click links. Newsletter successfully drove consistent revenue. Sought creative ways to discuss oft-used subjects, such as employing a quote from Jefferson Airplane's Paul Kantner ("49 Square Miles Surrounded by Reality") as the headline for a piece about Macworld Expo.

Thomson Financial                                                                  January 2003 — Present

     Edit corporate briefs, which are bullet point summaries of corporate earnings calls conducted by publicly-traded companies on a quarterly basis. Listen to playback of earnings calls and ensure summaries are accurate and adhere to Thomson Financial's specific editorial guidelines.

Other Companies                                                                     1995 — 2008

     Freeverse Software: Wrote manuals for BumperCar web browser (2004) and Hordes of Orcs strategy game (2008). Hordes of Orcs manual included a creative short story designed to establish the game's sense of humor.

     KCSA (2007-2008): Worked with Managing Partner and his clients on projects, including sales sheets and brochures for Deloitte's discovery services.

     GarageGames (2006-2007): Conducted interviews with Torque developers and wrote profiles of them for web site.

     Palm (2005-2006): Wrote success stories about customers using Treo smartphones and other Palm handhelds; articles were used by sales team to highlight key benefits. Interviewed five key Palm users and wrote marketing influencer pieces about them: Jacqueline Novogratz (Acumen Fund), Craig Newmark (Craigslist), Keith Bellows (National Geographic Traveler), Michael Hawley (MIT Fellow and Lecturer), and Rick Smolan (America 24/7).

     Macworld and The Mac Observer (2003-2006): Wrote daily news covering the latest developments in the Apple ecosystem, including new Mac and iPod products and technology trends. Attended trade shows and assembled coverage of them. Conducted interviews with Mac-using creative professionals, such as visual effects supervisor Darin Hollings, who worked on the Paramount Pictures film Sky Captain and the World of Tomorrow.

     MacPlay (2003-2004): Wrote press releases and monthly newsletters highlighting the company's latest Mac games.

     BrandChannel (2002-2004): Wrote profiles that examined brands' current strengths and weaknesses and assessed their future potential.

     All Game Guide (1998-2000): Wrote over 300 reviews and descriptions of videogames for a wide variety of platforms. Edited the arcade games section according to editorial guidelines.

     Prior freelance writing (1995-2000): Interviewed comic book artists and writers for a variety of online and print publications, including indy, Combo, Carpe Noctem, and Mania. Published four short comic book stories in various anthologies.

 

Education

Rutgers University                                                                    1992

Bachelor of Arts, English/Communications